second in command (sic)
Sign in

Prompt your way to growth.

Claude and ChatGPT can already run a Shopify store. sic lets you do it without breaking yours: agents build inside fixed guardrails, an AI judge checks the result, and a senior at newcommerce signs off before it reaches you. Then you launch it, A/B test it and roll it back on your own.

Get a free growth analysis

$1,999 a month for unlimited tasks. Try 3 tasks free for 7 days.

Control room

Nordhavn Outdoor Example store

In progress
6
Waiting on you
1
Live this week
4

    Tasks and figures are fiction. Select a task to see its trail.

    Why wait for a developer to prompt Claude?

    A lot of agency work today is a developer typing your request into an AI and billing you for the hours. You can type it yourself.

    What is hard to add on your own is everything around the prompt: a copy of the theme to work on, tests, a second pair of eyes, a way to measure the result and a way back. One wrong prompt against a live theme costs sales the same afternoon.

    sic is that everything-around. You write the prompt. The rest is the same every time.

    The agency way
    1. Brief
    2. Quote
    3. Queue
    4. Developer prompts Claude
    5. Invoice by the hour
    With sic
    1. You prompt
    2. Agents build
    3. Checked and signed off
    4. You launch

    Doing it yourself, and doing it with sic

    Same prompt, same AI underneath. The difference is what happens between the prompt and your customers.

    Doing it yourself in Claude or ChatGPT compared with sic
    TopicOn your own in Claude or ChatGPTWith sic
    Where the change landsIn your theme, often the live one.On a branch and a preview theme. Your live store stays as it is until you launch.
    Version controlYou learn git, or keep theme copies called final-final-2.Every change is a branch and a pull request in your own GitHub repository. You never touch git.
    The agentA general assistant that knows nothing about your store.Agents set up for Shopify theme work, reading your store's glossary, metafields and rules.
    Knowing it worksYou click around and hope.Theme check and tests, then an AI judge checks every criterion in a real browser.
    A second opinionNone.A senior Shopify developer at newcommerce reviews and signs off.
    MeasuringBefore and after in analytics, mixed up with everything else that changed.An A/B test against your published store, with conversion and revenue as guardrails.
    UndoFind the old file, if you kept it.Roll back with one click.
    ProcessWhatever you remember that day.The same ten steps, every time.

    Ten steps, every time

    The columns in the control room. Agents do the work in the middle; you and a senior hold the gates at both ends.

      Agents that know where the edges are

      The agents in sic are set up for one kind of work: changes to Shopify stores. They know your store because you tell them once, and they know what they may not touch.

      Your store's own words
      We write down your glossary, how you use products, collections and metafields, and your business rules. Every agent reads it before it starts.
      Allowed files only
      Each repository has rules for which files an agent may change. For the rest it has to ask, and a senior answers.
      Never near checkout
      The AI judge can browse, click and add to cart on the preview. It never opens checkout, accounts or orders.
      Your code, your repository
      Every change is a pull request in your own GitHub repository. Stop using sic and the history stays with you.

      One price. No hours.

      second in command (sic)

      $1,999 a month

      Unlimited tasks.

      • Spec bot, acceptance criteria and research on every task
      • Autonomous build on a branch with a preview theme on your store
      • AI judge on every criterion, with screenshots
      • Review and sign-off by a senior at newcommerce
      • A/B tests and gradual launches with guardrails
      • Rollback, and every change as a pull request you own
      • Import tasks from your own Trello board

      7 days free, up to 3 tasks. Add a card to start. You pay nothing if you cancel before day 7.

      Growth recipe for online stores

      +$1,999 added to sic

      What to build next, ranked by what it is worth.

      • Analysis of your orders, margin and traffic
      • Measures ranked by expected effect
      • Each measure ready to send to sic as a task

      Free first: see measures 2 and 3 for your store before you buy.

      Get a free analysis

      Ranked from your own orders, in contribution margin.

      Not sure what to prompt? Start with the recipe.

      The growth recipe starts from your order data, not only from analytics, and counts in contribution margin, not revenue. Out comes a ranked list of measures. Any of them goes into sic as a task.

      The free analysis shows you measures number 2 and 3. Number 1 is in the recipe.

      We read public data first and ask for access only if you want the full recipe.

      Growth recipe nordhavn-outdoor.com
      1. 1

        Unlocked with the recipe

      2. 2

        Free shipping starts below your average basket

        Raise the threshold from 499 kr to 799 kr. Estimated +4.2% order value.

        Ready as a task

      3. 3

        Size filter misses a third of the jackets

        34% of jackets have no size metafield, so they vanish when a size is picked.

        Ready as a task

      Example analysis for a fictional store. Yours uses your own numbers.

      Questions

      What counts as a task?

      One change you can describe: a new section, a fix, a filter, a price display, a banner with rules. There is no cap on how many you start. Your store runs one A/B test at a time, so tests queue for each other.

      Do I need to know code or git?

      No. You write what you want in plain words and answer the spec bot's questions. Branches, pull requests and preview themes happen underneath.

      Which stores does it work for?

      Shopify stores with the theme in a GitHub repository. If yours is not in one yet, we set it up with you before the first task.

      Who is the senior who signs off?

      A Shopify developer at newcommerce, a Norwegian Shopify agency with clients above 50 million NOK in revenue. The same people built sic.

      How does the trial work?

      Seven days, up to three tasks, the full process including senior sign-off. You add a card when you start. If you cancel before day 7 you pay nothing; otherwise the plan starts at $1,999 a month.

      What happens if a change hurts sales?

      Conversion rate and revenue per visit are guardrails on every A/B test. If one breaks, the test pauses at 0% of traffic and you can roll the change back.

      Can I keep prioritising in Trello?

      Yes. sic imports prioritised cards from your own Trello board and shows each task's step on the card.

      Your next change is one sentence away.

      $1,999 a month after the trial. Unlimited tasks.

        Fictional example task.

        Start your free trial

        Card
        Secure card field by Stripe

        You are not charged today.

        Cancel any time before day 7 and you pay nothing.